My Week 13 Reading Reflection

What surprised me most in this week's reading was the section on emotional bias. This occurs when someone starts, nurtures, and fully develops a business and is then inclined to believe it is worth more than someone who isn't quite so invested. I was surprised but I can certainly see where this would occur, and the entrepreneur must make a conscientious effort to be as objective as possible and view their venture through the eyes of an outsider.

I was confused by some elements of the valuation process. It is quite lengthy and complex, but I am sure that it is quite helpful for entrepreneurs and an important, necessary step.

if I could ask the author two questions, I would first ask him, "Have you ever had to perform an evaluation of a venture in order to sell it?" I would also ask, "What do you believe is the most important takeaway from this chapter?" I would be interested to hear his responses.

There was nothing in Chapter 14 that I disagreed with the author about or felt was incorrect.