My Week 11 Reading Reflection

What stood out most to me in the reading was the statement that no matter how good a company's business strategy is, the organization's various parts will end up having conflicting priorities if there is not a clear innovation strategy as well. It is important for there to be diversity and creativity within the company, but these ideas must all be centralized around the same concept in order for them to work together cohesively. If not, this diversity will quickly become a weakness rather than an asset.

I was confused by the statement that innovative ideas attract imitators attract imitators at the same rate that they attract customers. I had never thought as these two things happening at the same rate before. I always assumed that an innovation would first attract many customers and then, seeing this, competitors would follow suit.

If I could ask the author two questions, I would ask "What do you feel is the most important element of a successful innovation?" I would also ask "What is the most impacting and personal experience you have had with innovation?" I would be very interested to hear his response to both of these questions.

In this reading, there was nothing that I disagreed with the author on or felt that he was wrong about.